Brand Guideline:
Whether on campus or while noticing an advertisement, billboard, apparel, or other item, our brand is eye catching and be recognizable. Our community is proud of the KeMU Purple, KeMU Gold & KeMU blue that serve as our colors and signify elegance, nobility, serenity and ambition. Our Brand Guidelines are a resource for members of the campus community seeking design guidance and external partners working with the University to extend our reach.  

In addition to learning more about our brand, basic logo elements, color, typography and more details, The KeMU Brand Guidelines include, but is not limited to, practical information for social media, websites, writing style, and other artworks.

Color and logo usage rules:
It’s not just Purple, Blue or Gold. It’s KeMU Purple, KeMU Blue and KeMU Gold. Using these approved colors in all communications strengthens KeMU’s identity, creates impact and help differentiates KeMU Brand.
Correct logo usage
It is extremely important for brand success that the logotype, signatures and “KeMU” be displayed correctly. This includes always using the correct typefaces, color and the correct relative positioning and size of all elements. Below is a list of things you should not do with the logotype and its elements. (We can display the guide on correct and incorrect logo usage from the Brand Book)