Strategic Marketing and Research Workshops with Prof. Satyendra Singh

prof.-singhKeMU School of Business and Economics is pleased to invite you to two exciting workshops with Prof. Singh.

Prof. Satyendra Singh, the facilitator, is the Director of Centre for Emerging Markets, and Professor of Marketing and International Business in the Faculty of Business and Economics at the University of Winnipeg, Canada, and Editor-in-chief of International Journal of Business and Emerging Markets, UK.

He is the author of Market Orientation, Corporate Culture and Business and Business Practices in Emerging and Re-emerging Markets. Prof. Satyendra Singh has a wide experience in the area of marketing and has published in many internationally recognized marketing journals among them Journal of Services Marketing. Prof. Satyendra Singh has also presented papers at international conferences such as American Marketing Association, Academy of Marketing Science, British Academy of Management, European Marketing Academy, among others.

Research Workshop
Tailored for those working in Academia and Research Institutions as well as Students. The training will cover three key topics:

  1. The research process (conceptualization, research methods, sampling, data analysis, reporting and publication).
  2. Coaching on effective data analysis using SPSS.
  3. Advanced Statistical Analysis.

Date:    August 19th and 20th, 2013
Time:    8.00 am to 4.00 pm
Venue:  Nairobi Safari Club, Lillian Towers
Fee:    KES20,500 for staff and KES15,500 for students

Strategic Marketing Management
Organizations operate in a dynamic marketplace—where competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
The workshop will provide a comprehensive examination of major components of marketing strategy and their integration. By completing this program, executives will have the ability to enhance their company's profitability and marketplace position.

At the end of the workshop, participants will have:

  • In-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy
  • Ability to develop frameworks for analyzing customer preferences and enhancing customer intimacy
  • Ability to develop effective integrated marketing strategies  for the firm in line with business strategy
  • Capacity to build and manage brand equity with effective market communication
  • Necessary capacity to think strategically

Who Should Attend?
This Seminar is designed for marketing executives and managers with management experience, as well as general managers with responsibility for marketing-related functions. It is appropriate for individuals from organizations of any size and in any industry.  
Date:     August 22nd, 2013
Venue:    Nairobi Safari Club; Lilian towers
Investment:    KSH 32, 450 (inc. tax)

  • Organizations sponsoring more than 3 Participants have the 4th one attending FREE.
  • Participants will be issued with Certificates of Participation on completion of the 1 day workshop.
  • Fee covers Training Materials, Certification, Lunch and Refreshments

Contact: This email address is being protected from spambots. You need JavaScript enabled to view it. OR This email address is being protected from spambots. You need JavaScript enabled to view it.

Download the flyer here: Workshop Flyer (pdf)